Matteo Troiani spent 20 years taking groups of tourists across Europe. When Covid arrived, time suddenly stopped and he had the chance to realize that it was about time to move forward in his carrier. Along with Ivana, he started Be in Italy. The concept is showing Italy to people in a way that makes them feel like travelers and not tourists. Obsessed with details and perfection, Matteo's goal is to make each experience an unforgettable one.