About us

We are more than happy to introduce ourselves


The founder

Matteo Troiani

Matteo Troiani spent 20 years taking groups of tourists across Europe. When Covid arrived, time suddenly stopped and he had the chance to realize that it was about time to move forward in his carrier. Along with Ivana, he started Be in Italy. The concept is showing Italy to people in a way that makes them feel like travelers and not tourists. Obsessed with details and perfection, Matteo's goal is to make each experience an unforgettable one.


The other founder

Ivana Pajević

Born in Croatia and raised in Italy, Ivana caught the best of both cultures. When a tour or event is designed she is always giving it that special touch that makes it a unique one. Her expertise in weddings and events makes her the person who can assist you in planning something memorable.